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Gamble Responsibly: Social Responsibility or Ethical Dilemma?

This article, by Andrew Licata, appeared in the Australian Institute of Business (AIB) review in October, 2021.


Just as online gambling raises many ethical issues for provider and consumer alike, so does marketing such entertainment. This article discusses many of the difficult ethical issues involved. These issues became more pressing during extended Covid lockdowns.



This article that appeared in 'Marketing Mag' discusses how the Gamble Responsibly tag has now been dropped for a range of new tags that include:


  • ‘Chances are you’re about to lose.’

  • ‘Think. Is this a bet you really want to place?’

  • ‘What’s gambling really costing you?’

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