Marketing isn’t just about flashing your product, marketing consists of all the processes involved in creating, communicating, delivering, and exchanging offerings that create value for your customers. The marketing planning process, which is the thing you do before you write a marketing plan, is crucial. The marketing planning process should be implemented and revised on a regular basis and should culminate in a marketing plan. Not having a marketing plan is a marketing mistake

This educational video discusses marketing funnels with a focus on the AIDA model. It considers the four stages of awareness, interest, desire and action. It then addresses the additional two stages of loyalty and advocacy. The key takeaway is that combining lower funnel activities with upper funnel activities will enable companies to build and maintain a brand. www.Alicatamarketingmentor.com

Customer experience has become one of the dominant marketing concepts for both practitioners and academics. Customer touch points are a critical element of the customer journey because without touch points there is no customer journey. Your customer experience and your promotional marketing need to be in alignment in order to avoid over promising and under delivering. www.Alicatamarketingmentor.com